Professional Consulting Services

Livestock Production and Animal Welfare

Independent advice is available for farmers, livestock owners, agricultural schools, organisations and development projects. Sheep are the primary specialist area. Consultancy can also include goats, cattle, pigs, horses, sheepdogs and livestock guardian dogs.

Services may include

• ✦Sheep and goat production systems
• ✦Animal behaviour and welfare
• ✦Feeding and practical flock management
• ✦Breeding strategies and selection of breeding animals
• ✦Reproduction, pregnancy, lambing and young-animal survival
• ✦Preventive health and parasite-management planning
• ✦Housing, handling, fencing and animal movement
• ✦Wool, shearing and fibre-related value chains
• ✦Livestock records and data-collection systems
• ✦Sheepdog use and training
• ✦Livestock guardian dogs
• ✦Planning of new or developing livestock enterprises
• ✦Review of management routines and practical farm procedures

Consultancy focuses on management, education, planning and practical decision-making. Veterinary diagnosis and treatment must be provided by an authorised veterinarian.

Agricultural Education and Course Development

Support is available for organisations and professionals developing agricultural education, vocational training and farmer-learning programmes. Jeanette has extensive experience in classroom teaching, vocational education, online learning, lecture development, examinations and international Training of Trainers programmes.

Services may include

• ✦Curriculum and programme development
• ✦Course structures and learning objectives
• ✦Development of lectures and training materials
• ✦Online and blended-learning design
• ✦Training of Trainers programmes
• ✦Farmer study-group models
• ✦Assessment and examination systems
• ✦Certification structures
• ✦Technical review and quality assurance
• ✦Adaptation of scientific knowledge for practical farmer education
• ✦Development of multilingual and scalable education programmes

Project Development and Strategic Planning

Consulting is available for agricultural, educational, rural-development and innovation projects, from the first idea to a structured proposal for partners, funders or investors.

Services may include

• ✦Development and clarification of project ideas
• ✦Concept notes and project descriptions
• ✦Pilot-project design
• ✦Work packages and milestones
• ✦Implementation plans and timelines
• ✦Partnership and stakeholder structures
• ✦Training and capacity-building models
• ✦Initial budgets and financial assumptions
• ✦Risk assessment and mitigation
• ✦Monitoring indicators and expected outcomes
• ✦Partner, donor and investor presentations
• ✦International agricultural development strategies
• ✦Food-security and rural-livelihood projects

Particular experience is available in livestock production, farmer education, food security, rural livelihoods, digital learning, knowledge transfer and value-chain development.

Agtech and Livestock Innovation

Agricultural technology must reflect biological reality and practical farm conditions. Consulting is available to start-ups, researchers, investors and technology companies developing products for livestock farming.

Services may include

• ✦Livestock expertise for software and technology teams
• ✦User requirements and farm workflows
• ✦Product concepts and requirements specifications
• ✦Livestock data structures
• ✦Animal-record and lifelong-journal systems
• ✦Image and data-collection protocols
• ✦Animal identification and traceability
• ✦Biosecurity and animal-welfare applications
• ✦Testing criteria for real farm environments
• ✦Pilot-farm planning
• ✦Communication between livestock experts, developers and investors
• ✦Technical review of agricultural technology concepts

Editorial Review and Professional Writing

Jeanette has professional experience as a subject editor and offers confidential review of academic, technical, educational and project material.

Services may include

• ✦Initial assessment of a document or manuscript
• ✦Structural and developmental editing
• ✦Technical and subject-matter review
• ✦Suggestions for clearer organisation
• ✦Improvement of readability and professional communication
• ✦Identification of repetition, gaps and unclear sections
• ✦Review of reports, project proposals and concept notes
• ✦Review of educational and agricultural material
• ✦Development of presentations and decision documents
• ✦Editorial conversations with authors and project teams
• ✦Detailed editing directly in the document

A non-disclosure agreement can be signed before confidential information is shared. Client documents will not be shared with third parties or processed through external AI services without the client's written permission.

Brainstorming and Project Sparring

Some projects do not initially require a long report. They need an experienced and independent person who can ask the right questions, identify weaknesses and help turn an unclear idea into a workable plan.

Services may include

• ✦Agricultural businesses
• ✦New livestock enterprises
• ✦Research and thesis projects
• ✦Educational concepts
• ✦Rural diversification
• ✦International partnerships
• ✦Grant and investor preparation
• ✦Books and professional publications
• ✦Podcasts and communication projects
• ✦Social and commercial entrepreneurship

Lectures and Workshops

Lectures and workshops can be provided online or in person. Content and level are adapted to the participants and the organisation's objectives.

Services may include

• ✦Sheep and goat production
• ✦Animal behaviour and welfare
• ✦Breeding and reproduction
• ✦Lambing management
• ✦Livestock guardian dogs
• ✦Sheepdogs and livestock handling
• ✦Agricultural education
• ✦Training of Trainers
• ✦Rural-development projects
• ✦International knowledge transfer
• ✦Livestock technology and innovation
• ✦Project development and entrepreneurship

Articles, Reports and Professional Content

Professional articles and technical content can be developed for agricultural businesses, industry organisations, educational institutions, NGOs, researchers, technology companies and rural-development projects. Jeanette combines an academic background in animal science with practical experience in livestock production, agricultural education, project development and professional subject editing. Content can be written for specialist audiences, farmers, students, investors, decision-makers or the general public.

Services may include

• ✦Agricultural and livestock articles
• ✦Technical and scientific communication
• ✦Animal-welfare and animal-behaviour articles
• ✦Educational articles and learning materials
• ✦Rural-development and food-security content
• ✦Agtech and livestock-innovation articles
• ✦Website and blog content
• ✦Professional newsletters
• ✦Interview-based articles
• ✦Case studies and project stories
• ✦White papers and technical reports
• ✦Opinion pieces and expert commentary
• ✦Conference and presentation material
• ✦Editing and restructuring of existing articles
• ✦Adaptation of technical material for non-specialist readers

Articles can be published under the client's name, under Jeanette's name or as a jointly credited professional contribution. Authorship and editorial responsibility are agreed before the work begins. A non-disclosure agreement can be signed when unpublished research, commercial concepts or confidential project material is involved.

Podcast Development and Production

Holeby Rejsestald offers support for agricultural, educational, scientific and professional podcasts. The service suits organisations, businesses, researchers, educators and independent professionals who wish to communicate knowledge, present a project, interview experts or develop a regular series. Jeanette can contribute as concept developer, researcher, interviewer, host, subject specialist or editorial producer.

Services may include

• ✦Development of a podcast concept
• ✦Identification of audience and purpose
• ✦Series structure and episode planning
• ✦Research and background preparation
• ✦Episode outlines and interview questions
• ✦Full or partial scripts
• ✦Professional interview preparation
• ✦Hosting or co-hosting
• ✦Expert interviews and spoken-word recording
• ✦Editorial review of recorded content
• ✦Episode titles, descriptions and show notes
• ✦Articles based on podcast interviews
• ✦Planning of educational podcast series
• ✦Conversion of lectures into podcast episodes
• ✦Podcasts for agricultural projects, NGOs and businesses

A separate office and recording workspace is available at Holeby Rejsestald by prior arrangement. Current facilities suit podcasts, interviews and spoken-word recording; available equipment and expected recording quality are always agreed before booking. Remote podcast planning and interviews can also be provided online.

Farm Diversification and Alternative Enterprise Strategies

Agricultural businesses often have valuable resources that are not fully utilised — buildings, land, animals, machinery, knowledge, location, natural surroundings, local history, accommodation, workshop space or access to particular customer groups. Strategic advice is offered to farmers and rural businesses wishing to create additional income without losing the identity and practical function of the farm. The objective is not a list of ideas, but products and services that match the farm's actual resources, the owner's skills, the local market and the available working capacity.

Services may include

• ✦Farm camping, campervan and motorhome stopovers
• ✦Guest rooms, bed and breakfast, holiday apartments
• ✦Horse stopovers and accommodation for people travelling with animals
• ✦Writing, study and creative retreats
• ✦Rural coworking, meeting and workshop facilities
• ✦Courses, lectures, demonstrations and educational farm visits
• ✦Farmer education, online training and Training of Trainers
• ✦Animal-related experiences
• ✦Sheepdog and livestock guardian dog activities
• ✦Farm-based consultancy and services for other rural businesses
• ✦Digital courses and memberships
• ✦Agricultural articles, books, podcasts and farm media
• ✦Wool and fibre products
• ✦Breeding animals and specialist livestock services
• ✦Farm shops and value-added products
• ✦Seasonal events and themed weekends
• ✦Storage, workshop or practical facilities
• ✦Partnerships with tourism, education and local businesses

The strategy process may include resource mapping, assessment of skills and working capacity, customer groups, seasonal demand, product development, pricing and revenue models, capacity estimates, investment priorities, marketing, risk assessment, pilot testing and step-by-step implementation. Food production, accommodation, events and animal-related activities may be subject to planning, building, food-safety, insurance or other legal requirements, which must be clarified before implementation.

Business Concepts, Products and Pricing Strategies

Support is also available for clients who already have an idea but need help turning it into a product that customers can understand and purchase.

Services may include

• ✦Defining the product
• ✦Identifying the most relevant customer group
• ✦Developing a clear value proposition
• ✦Creating different service levels
• ✦Setting prices
• ✦Creating packages and optional extras
• ✦Calculating capacity and potential revenue
• ✦Developing seasonal pricing
• ✦Designing introductory offers
• ✦Developing premium products
• ✦Combining physical and digital services
• ✦Creating product descriptions for websites
• ✦Developing booking information
• ✦Planning customer communication
• ✦Developing marketing messages
• ✦Creating simple sales and implementation plans